Product designer building with AI and for it

Samuel is standing next to a laptop and pointing at images that are projected on the wall.

Speaking about the possibilities of AI at a workshop I held at UdK Berlin.

I design digital products, mostly for startups with complex workflows. I bring structure to them, decide what matters and refine the interface until it holds up in real use.

I started working with AI early, when the first image and language models became publicly available, and I’ve stayed with it ever since: testing tools, building prototypes and asking where AI really helps people and where it only adds noise. I share what I learn, for example in workshops like the one at UdK Berlin. Today I design interfaces for AI products and use AI in my own process wherever it makes the work better.

My background is in agencies: first as a developer, then as junior art director digital and UX designer at MILK in Cologne. That’s where I learned the whole process, from concept and strategy to the shipped product.

Since 2025 I’ve been working freelance, from Bonn for teams in Cologne and Hamburg, and I hold a Master’s in UX Design. Coming from development, I speak the language of the people who build products.

Experience

Product Designer

Self-employed

Remote

May 2025 – Present (1 Year 6 Months)

Master UX Design

RH Köln

Cologne, Germany

Sep 2024 – Aug 2026 (1 Year 11 Months)

UX Designer

MILK

Cologne, Germany

Feb 2024 – Dec 2024 (10 Months)

Junior Art Director Digital

MILK

Cologne, Germany

Jul 2022 – Feb 2024 (1 Year 7 Months)

Trainee Web Developer & UI Designer

Büro für Brauchbarkeit

Cologne, Germany

Jan 2022 – May 2022 (4 Months)

This project is under NDA

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